The stakes have never been higher at The $10M Swing. Otherwise known as the Richest Hole in Golf, the single most important shot of these Icons lives takes center stage on Saturday, January 31st, 2026. In front of packed crowds and broadcast around the world, the world’s most famous footballers-turned-golfers will take on a custom made Par 3 at Robinswood Golf Course, for a once-in-a-lifetime shot at history.
The $10M Swing will see every Icon step up individually for a shot at golf’s ultimate prize. With an unprecedented $10 million prize pot at stake, this will be the biggest single prize ever awarded on one golf hole if an Icon lands a hole-in-one. Not only will players have the chance to etch their names into sporting folklore, but a percentage of the winnings will be donated to the player’s chosen charity.
The world-first event will be broadcast live around the globe, ensuring fans everywhere witness the drama unfold as football’s greatest names swap boots for clubs in pursuit of the ultimate prize. Fans outside of Thailand can also enter a free competition online to make themselves a millionaire, via the Icons Series website, selecting the Icon they believe has the skill and composure to make the ultimate shot.
If a player hits a hole in one, the $10m is split as follows:
– $4M to the Player
– $3M to a charity of their choice
– $3M split between 3 lucky winners of our prize draw, picked randomly from those entrants who selected that player.
